How memory works
What is echoic memory?
Echoic memory is the brief, raw copy of a sound that your brain keeps just after the sound stops. It holds what the sound was like before you’ve worked out what it means. It usually fades within seconds, and another sound can disrupt it sooner.
It’s why you can sometimes answer “what did you say?” a moment after asking it. You weren’t listening, and the words are still there to go back to.
- Also called
- auditory sensory memory; precategorical acoustic storage (PAS) in Crowder and Morton’s version
- Named by
- Ulric Neisser, 1967
- Holds
- what a sound was like, before it’s sorted into words or categories
- Lasts
- no agreed number; the classic experiment concluded about 2 seconds, and estimates run from under 2 to possibly 60
- Ended by
- time, and new sounds arriving
An AI drafted this page from the sources below and another AI checked it. No person has tried the demos yet.
Try it
Can you hear the noise repeat?
Some rounds are a slice of static on a loop: a quarter of a second, one second or four. Others are fresh static that never comes back.
Turn your volume down first, because static is harsh. Headphones help. Six rounds of hiss, about a minute, and you say whether each one repeats.
Or listen to one on its own
Two passes of static have nothing in common except the sound itself, and it has no words or tune you could name or hum. So if you notice a repeat, some memory of the waveform carried over from one pass to the next. That’s the logic of the task Guttman and Julesz introduced in 1963.
It shows that kind of memory at work without proving it’s the echo: listeners can also learn a particular noise with repetition, and a four-second loop may draw on more. It’s a demonstration, with too few rounds to measure anything, and your headphones, volume and room all change the result. What you hear and answer stays on this page, and we only count that a demo was started.
If you can’t hear it: each round is a steady hiss. In a repeating round, an identical stretch of hiss comes back on a fixed beat; in the others it never comes back. The task can’t be done without hearing. Suffix experiments like the one below have been run in American Sign Language, though, so the broader idea reaches past the ears.
How did anyone find this?
The name came first. Neisser described echoic memory in 1967 as the ability to “hear” a sound for some time after it has stopped, by analogy with a store he’d named for vision. In 1960 George Sperling had flashed arrays of characters and shown that, if a cue came quickly, people could report most of any row they were cued to. If the cue came about a second late, most of that was gone. That store is now called iconic memory, and its page goes through his numbers.
Two lines of experiment then did similar work for hearing.
The three-channel experiment
Darwin, Turvey and Crowder (1972) had listeners hear spoken lists that seemed to come from three places, then report either everything or just the part a cue pointed to.
- When the cue named a location, the part beat the whole, so long as the cue came less than 4 seconds after the sounds ended.
- When it named a category (letters or digits), the gain was much smaller and held only under 2 seconds.
- The authors summed this up as “a store which has a useful life of around two seconds”.
The “zero” experiment
People recall the last item of a spoken list unusually well. Crowder and Morton (1969) played 36 undergraduates lists of 10 to 30 digits and asked them to write as many of the final digits as they could. On some lists the word “zero” came at the end, and listeners knew it wasn’t part of the list.
- That one extra word hurt recall late in the list and largely left the earlier positions alone.
- It hurt more when digits came faster. At four digits a second the effect was largest, and at one digit every two seconds it was within experimental error.
- In a second experiment, 24 people saw nine digits projected one at a time, with a spoken “zero” half a second after the last. There was no such effect on the last digits.
Crowder and Morton’s reading: an acoustic store holds the end of a spoken list, it decays, and the “zero” displaces what’s left. Later work added that a visual or non-speech suffix does far less damage than speech, and that the suffix hurts more the more it sounds like the last item, whatever it means.
An illustration, not a study: someone reads you a phone number and the last digits feel safe, until they add “okay?” straight after.
Try the suffix task
Eight lists of eight digits, about two minutes. Each list ends in the word “zero” or a tone: neither is part of the list. Type the digits back in order, without saying them aloud. Your browser’s own voice reads them, so the timing is rough.
If you can’t hear it: a voice reads eight digits, about one every three-quarters of a second, then either says “zero” or plays a short tone. You type the eight digits back, and the totals compare the last digit and the first four across the two endings. It’s a demonstration: our lists differ from Crowder and Morton’s, and eight of them can’t measure anything.
| Study | Method | Main result |
|---|---|---|
| Crowder & Morton 1969 | Suffix effect | A spoken “zero” hurts recall of a spoken list’s end, and not a seen list’s |
| Darwin et al. 1972 | Partial report | Part beats whole under 4 seconds by location; useful life about 2 seconds |
| Sams et al. 1993 | Tone comparison, brain recordings | Above chance at 9 seconds, though not at 6 or 12 |
How long does echoic memory last?
No single number holds up. You’ll see “3 to 4 seconds” and “2 to 4 seconds”, which sit close to Darwin’s cut-offs, though the authors’ own summary was “around two seconds”. Nees’s 2016 review lists published estimates from 2 seconds or less up to possibly 60.
The estimates as a table
| Estimate | Study | What it rests on |
|---|---|---|
| under 1 s | Iconic memory, for comparison | Vision, not hearing; partial report (Sperling 1960) |
| 2 s or less | Crowder 1976 | Listed by Nees; study not read here |
| about 2 s, to under 4 | Darwin et al. 1972 | Partial report. Abstract read |
| 3.5 s | McEvoy et al. 1997 | Listed by Nees; study not read here |
| 4 to 5 s | Glucksberg & Cowen 1970 | Listed by Nees; study not read here |
| about 9 to 10 s | Sams et al. 1993 | Comparing tones gave about 9; the paper's title and Nees say 10. Read in full |
| 10 to 15 s | Winkler & Cowan 2005 | Listed by Nees, from their review of reactivation studies |
| 20 s | Watkins & Todres 1980 | A suffix delayed by 20 s, as Penney 1989 describes it |
| at least 30 s | Winkler et al. 2002 | Listed by Nees; study not read here |
| possibly up to 60 s | Engle & Roberts 1982 | A spoken list's advantage after 60 silent seconds, as Penney 1989 describes it |
Part of the gap comes from what each study counts as an echo.
- Partial report asks you to say what you heard, so the echo has to be read out before it’s gone.
- Comparing sounds asks whether two sounds match. Sams and colleagues tested 13 young adults on tones, who beat chance at gaps of 0.75, 1.5, 3 and 9 seconds but not at 6 or 12, for an estimate of about 9 (the paper’s title rounds it to 10). Their brain recordings gave about 6 seconds on one measure, which they call too short to explain the behaviour, and 9 to 12 or longer on the others.
- Brain responses use the mismatch negativity, a response to a sound that breaks a pattern. A 2020 review puts its window at 7 to 20 seconds.
- Recall after long gaps gives the longest numbers. A spoken list’s advantage over a seen one survived 60 empty seconds in Engle and Roberts’s study, and a suffix delayed by 20 seconds still hurt recall of the last item.
There may be more than one thing being measured. Nelson Cowan’s 1984 review proposed a short store of a fraction of a second and a longer one lasting seconds. In Balota and Duchek’s 1986 study, a suffix delayed by 20 seconds still hurt recall, but the speaker’s voice mattered only if the suffix came straight away. Winkler and Cowan read that as fragile specific detail plus a more durable broad pattern.
What is it for?
A sensory store gives you a short time to get at information before it’s lost. The studies here point to a few uses.
- Going back for what you missed. Sams and colleagues open their paper with this case: someone reading the paper hears “What do you think of it, dear?” and can “go back in time” to answer.
- Noticing that something changed. Inui and colleagues point out that detecting a change needs a memory of what came before.
- Telling near-identical sounds apart. People can generally only distinguish two very similar sounds if they come within about 10 seconds of each other, according to Winkler and Cowan’s review.
- Holding speech sounds, unevenly. Detail about stop consonants like “b” and “d” fades much faster than detail about vowels. Modality and suffix effects also appear for syllables that differ in a vowel and vanish for ones that differ only in a stop consonant.
How is it different from iconic memory and working memory?
| Echoic memory | Iconic memory | Working memory | |
|---|---|---|---|
| Holds | sounds, raw | sights, raw | what you’re using right now, in recoded form |
| Lasts | usually seconds | under a second | seconds, unless you keep refreshing it |
| Lost through | time, new sounds | time, new sights | no rehearsal, or other things competing for it |
| Classic test | partial report, suffix effect | Sperling’s partial report | digit span, sums in your head |
Echoic memory is easily confused with the phonological loop, the part of Baddeley and Hitch’s working memory model that holds speech. Both deal with sound, and both are short: the loop’s traces were first estimated to fade in about 2 seconds too, a figure later questioned.
The difference is what keeps them going. You keep the loop’s contents alive by saying them silently to yourself. Crowder and Morton’s store, by their description, is “not affected by silent rehearsal”.
What do people get wrong about it?
That it’s a settled, separate box
Crowder and Morton’s 1969 store held the last item or two for a second or two, as Penney describes it. Penney’s 1989 review set out the problems. The auditory advantage can stretch over 4 to 9 items, it shows up after 20 seconds and more, and it’s counted in words whatever their length.
Nairne’s 1990 model treats the echo as one part of a single memory trace. A 2017 paper says the later evidence “clearly questions” whether the effect comes from a store that is precategorical, acoustic or a store.
That its capacity is known
Some summaries call it high capacity. The store the suffix effect was built on held one or two items, by Penney’s account. Darwin’s partial-report advantage is usually taken to mean more is held than can be reported. The sources here don’t settle it.
That it only comes from the ears
Crowder and Morton said the store “receives information only from the ears”. Suffix effects were then found for lip-read words, American Sign Language and touch. In one study the same physical sound had a different effect depending on whether listeners were led to believe it was speech, which is awkward for a store said to come before meaning.
That memory for sound is gone in seconds
People remember voices long after, and listeners who kept hearing particular random noises remembered them for several weeks.
That mismatch negativity is a direct readout
It’s often used as an index of echoic memory. A 2020 review calls the dispute ongoing: it may reflect a comparison with a memory trace, or neurons tuned to a repeated sound simply responding less. Results also differ on whether attention changes it.
Is there anything like this in AI memory?
Not really. A sensory store holds a sound for the moment between hearing it and attending to it. A text assistant gets words that are already words, and the next sentence doesn’t overwrite the last.
The nearest thing is a smaller lesson: keep the raw input for a while, and decide what it meant later. On a local install, Counterparts, the memory system whose site this is, keeps conversation text only until it’s written up, deletes it 3 days after that, or about two weeks after the conversation goes quiet. That runs on days, on disk, by design.
The Field Guide covers mechanisms AI systems have tried to copy, such as forgetting and consolidation.
Questions people ask
What is echoic memory in simple terms?
For a short time after a sound ends, usually seconds, your brain still has a raw copy of it that you can go back to.
What is an example of echoic memory?
Asking "what did you say?" and then realising you can answer yourself. In the lab, the standard example is the last item of a spoken list, which is recalled well unless another spoken word follows it.
How long does echoic memory last?
Usually described as seconds. Darwin and colleagues concluded about 2 seconds for what you can still report, and Sams and colleagues about 9 for what you can still compare. Published estimates run from under 2 to possibly 60, depending on the method.
What is sensory memory?
The very brief store of what the senses just took in, before it's sorted into categories. The classic view gives each sense its own: echoic memory is hearing's, and iconic memory is vision's.
What's the difference between echoic and iconic memory?
Echoic memory holds sounds and lasts seconds. Iconic memory holds sights and lasts under a second. Crowder and Morton proposed an acoustic store with "substantially longer storage time" than vision's.
Is echoic memory the same as short-term or working memory?
No. In the classic picture echoic memory comes first and holds raw sound. Working memory holds what you're using, and you can keep it going by rehearsing it.
Who came up with echoic memory?
Ulric Neisser named it in 1967. The classic experiments are Crowder and Morton (1969) and Darwin, Turvey and Crowder (1972).
Can you make echoic memory last longer?
Not by much through effort. Winkler and Cowan report that the interval "cannot be extended much by top-down control", with a small effect. Rehearsing keeps the words going in working memory, which is a different thing.
Where in the brain is echoic memory?
Mainly auditory cortex, on the studies here. Lu and colleagues tied the decay of activity in primary auditory cortex to how long people could remember a tone's loudness. Sams and colleagues placed the responses they measured in auditory cortex on the upper surface of the temporal lobe. The mismatch response also has a frontal contribution.
What should I write in an exam?
Your course's definition and figure first; summaries often give 3 to 4 seconds. Then the usual evidence: auditory sensory memory, named by Neisser, with partial report from Darwin and colleagues (an advantage under 4 seconds, summarised as about 2) and the suffix effect from Crowder and Morton. If you have room, add that estimates vary by method and that later work challenged the idea of a separate store.
Questions about how any of this carries over to AI? Ask in r/AIMemorySystems.
References
Sources
- Crowder & Morton (1969). Precategorical acoustic storage (PAS). Perception & Psychophysics, 5, 365-373. Read in full.
- Darwin, Turvey & Crowder (1972). An auditory analogue of the Sperling partial report procedure. Cognitive Psychology, 3, 255-267. Abstract only; the three lists are as Simply Psychology describes them.
- Sams, Hari, Rif & Knuutila (1993). The human auditory sensory memory trace persists about 10 sec. Journal of Cognitive Neuroscience, 5, 363-370. Read in full. Also our source for how Neisser (1967) described the idea; the book itself wasn't read.
- Nees (2016). Have we forgotten auditory sensory memory? Frontiers in Psychology. Read in full. Source of the list of estimates.
- Penney (1989). Modality effects and the structure of short-term verbal memory. Memory & Cognition, 17, 398-422. Read in the parts cited.
- Nairne (1990). A feature model of immediate memory. Memory & Cognition, 18, 251-269. Read in the parts cited.
- Winkler & Cowan (2005). From sensory to long-term memory. Experimental Psychology, 52, 3-20. Read in the parts cited.
- Grenfell-Essam, Ward & Tan (2017). Common modality effects in immediate free recall and immediate serial recall. JEP: Learning, Memory, and Cognition. Read in the parts cited. Our source for Ayres et al. (1979).
- Fitzgerald & Todd (2020). Making sense of mismatch negativity. Frontiers in Psychiatry. Read in the parts cited.
- Cowan (2008). What are the differences between long-term, short-term, and working memory? Progress in Brain Research. Read in the parts cited. Our source for Sperling (1960).
- Hitch, Allen & Baddeley (2025). The multicomponent model of working memory fifty years on. Quarterly Journal of Experimental Psychology. Read in the parts cited.
- Inui et al. (2010). Non-linear laws of echoic memory and auditory change detection in humans. BMC Neuroscience. Read in the parts cited.
- Agus, Thorpe & Pressnitzer (2010). Rapid formation of robust auditory memories. Neuron, 66, 610-618. Read in the parts cited. Our source for Guttman & Julesz (1963).
- Lu, Williamson & Kaufman (1992). Behavioral lifetime of human auditory sensory memory predicted by physiological measures. Science, 258, 1668-1670. Abstract only.
- Simply Psychology, Echoic memory. A secondary source, used for Darwin's three lists, Cowan's (1984) two stores, and the "3 to 4 seconds" figure.
- Healthline, Echoic memory. Used only as an example of the "2 to 4 seconds" figure.
Last checked on . Neisser (1967), Cowan (1984) and the full text of Darwin et al. (1972) weren’t available to us, so the notes above say whose description we relied on. This page’s account of Sperling (1960) comes through Cowan; our iconic memory page reads the paper itself. Made by Counterparts AI. Counterparts is an open source memory for AI. If something here is wrong, tell us.